School of Electronic Engineering and Computer Science

Ms Bing Han


Lecturer in Information Technology Management

Telephone: +44 20 7882 5334
Room Number: Engineering, Eng E307
Office Hours: Friday 14:30-15:30


Product Development (Undergraduate)

The module builds upon all areas of business and their related theories that are introduced by ELE402 Enterprise Management. These include the roles of personnel, marketing, sales and production. The roles of these departments will be further developed in terms of the introduction of a new product and the impact of the business on the development of that product and vice-versa, i.e. the implication of success and failure, risk assessment etc.


Research Interests:

Supply Chain Management, ethical Supply Chain, eMarketing, digital economy, Innovation Management, New Product Development