School of Electronic Engineering and Computer Science

Dr Michaela MacDonald

Michaela

Lecturer in Management

Email: michaela.macdonald@qmul.ac.uk
Room Number: Engineering, Eng 204

Teaching

IoT Product Development and Management (BUPT joint programme)

This module proposes to look into various business functions and strategies for successfully developing and managing the IoT products for the market. It will cover: The IoT Technology defined from a Value perspective and Creating and Monetizing Value with IoT; Management theories and models in context with IoT business; Marketing concepts and the Changing Customer Relationship; The Industry and the Changes coming; IoT Competition & Competitive advantages; The Outcome Economy; The IoT Company - department by department; Defining the IoT Product development requirements in terms of the Software-defined product and the Hardware-defined Product; The Network Fabric and the External systems including the Other IoT Products; IoT Cyber security & Risk management and the Future of IoT Products.

Research