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School of Electronic Engineering and Computer Science

Ms Amrita Manohar


Teaching Fellow



Product Development (Work based)

This module considers the business and innovation aspects of developing an IT product (or service). These include the role of strategy, marketing, design and manufacturing. It also includes detailed discussions of the R&D function as well as the legal aspects (e.g. patenting) around product development. Students will also gain awareness of the entrepreneurial landscape around IT products and services. This module is an opportunity for Degree Apprentices to become aware of the challenges (and opportunities) of turning a technically sound product into commercial success. More specifically, we will discuss the work and the skills behind new product development, its further improvement and introduction to new or existing markets. This will include detailed study of the various phases of new product development. Although much of the course is based around large companies, the specialised needs of small companies will also be covered. Case studies from the international business environment and experience in application of the theory to real-life industry based scenarios will be introduced in this module.