Dr Nickos Paltalidis
Lecturer in Computing and Business
Email: firstname.lastname@example.orgTelephone: +44 20 7882 3740Room Number: Engineering, Eng 204Website: https://uk.linkedin.com/in/dr-nickos-paltalidis-46ba4022
Product Development and Marketing (BUPT joint programme)
This is an introductory module in New Product Development with focus on Marketing. During this module, student will have the opportunity to: a) define the concept of innovation within the context of new product development, b) learn how to analyse the customer needs and measure the market potential for a new technology or product, c) translate these needs into technical product features, d) set the right price and select the best distribution channel, e) define a promotion strategy for launching a new product in the market place, f) act as entrepreneur planning the start-up of a new business (entrepreneurship) in areas like telecommunications and ecommerce.
Research areas of interest: Business to Business (B2B) E-Commerce, E-Business, Business Ontologies, Enterprise Architecture.
Project supervision areas: New E-Business Ideas, E-Business and E-Commerce, Business to Business E-Commerce, Mobile Applications, Online Consumers, Social Media, Information Systems, Supply Chain Management.
Yao N, Paltalidis N, Wang L (2017). Bridging the gap of assessment and feedback using MarkUp – An Android App for Fast Marking and Feedback of in-class assessment. International Conference of Education, Research and Innovation (ICERI2018), Seville (Spain).