Module code: ECS622U
Credits: 15
Semester: SEM2
This module considers the business and innovation aspects of developing an IT product (or service). These include the role of strategy, marketing, design and manufacturing. It also includes detailed discussions of the Research and Development (R&D) function as well as the legal aspects (e.g. patenting) around product development.
You will gain awareness of the entrepreneurial landscape around IT products and services, the challenges (and opportunities) of turning a technically sound product into commercial success. You will learn about the work and the skills behind new product development, its further improvement and introduction to new or existing markets. This will include detailed study of the various phases of new product development. Although much of the course is based around large companies, the specialised needs of small companies will also be covered. Case studies from the international business environment and experience in application of the theory to real-life industry based scenarios will be introduced in this module.
Level: 6
